#6 Ch6. Hypothesis Testing — Using Data to Evaluate Claims
Null and alternative hypotheses, significance levels, p-values, Type I and Type II errors, and t-tests and Z-tests — Chapter 6 of the Statistics Basics series.
We do not grow old as long as we strive to improve ourselves.
Null and alternative hypotheses, significance levels, p-values, Type I and Type II errors, and t-tests and Z-tests — Chapter 6 of the Statistics Basics series.
Pearson and Spearman correlation coefficients, simple linear regression, ordinary least squares, R-squared, and an introduction to multiple regression — Chapter 7 of the Statistics Basics series.
One-way ANOVA, the F-statistic, post-hoc tests, and chi-square tests for categorical data — Chapter 8 of the Statistics Basics series.
Time series components (trend, seasonality, cycle, irregular), moving averages, exponential smoothing, and an introduction to ARIMA — Chapter 9 of the Statistics Basics series.
The definition of management, the four management functions (planning, organizing, leading, controlling), Mintzberg's managerial roles, Katz's skill model, stakeholder theory, and PEST analysis — the first installment in the Management Core series.
Marketing concepts and their historical development, the STP strategy framework. The first lecture in the Marketing Fundamentals series.
Strategy levels (corporate, business, functional), SWOT analysis, Porter's Five Forces model, Porter's generic competitive strategies (cost leadership, differentiation, focus), and the resource-based view — the second installment in the Management Core series.
PEST macro-environment analysis, SWOT analysis, and Porter's Five Forces competitive analysis. The second lecture in the Marketing Fundamentals series.
The consumer purchase decision-making process and the psychological and social factors that influence buying behavior. The third lecture in the Marketing Fundamentals series.
Strategic HRM (recruiting, performance evaluation, training, compensation), STP marketing strategy, and the marketing mix 4P (product, price, place, promotion) — the fourth installment in the Management Core series.
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