Mind & PsychologyDecember 3, 20251 min read

Baader-Meinhof: The Frequency Illusion

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PsychologyContributor

Selective Attention

Our brains filter out 99% of information. When you learn a new word or buy a new item, your brain flags it as “important.” Suddenly, that thing pops up everywhere. This is the Frequency Illusion.

It’s Not a Sign

It feels like a coincidence or a cosmic sign (“The universe is speaking to me!”). It’s mostly just your Reticular Activating System (RAS) doing its job.

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Psychology

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