Halo Effect: Beautiful is Good
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Edward Thorndike Contributor
The Horn Effect
The opposite is true too (Horn Effect). If someone is unattractive or has a bad accent, we assume they are incompetent. First impressions matter disproportionately because they create the Halo (or Horn) through which all later information is filtered.
Apple
Apple products have a “Halo Effect.” Because the iPod was cool, people assumed the Mac was good too. Success breeds success.
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Edward Thorndike
Content Editor지식 인큐베이터이자 전문 콘텐츠 크리에이터. 경영, 경제, 법률 및 실생활에 유용한 실무/자격증 중심의 깊이 있는 정보를 연구하고 공유합니다.