Halo Effect: Beautiful is Good
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Edward ThorndikeContributor
The Horn Effect
The opposite is true too (Horn Effect). If someone is unattractive or has a bad accent, we assume they are incompetent. First impressions matter disproportionately because they create the Halo (or Horn) through which all later information is filtered.
Apple
Apple products have a “Halo Effect.” Because the iPod was cool, people assumed the Mac was good too. Success breeds success.
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Edward Thorndike
Editorial DeskThe OIYO editorial desk researches money, law, lifestyle, and self-understanding topics against primary sources and public statistics. Every piece carries source notes and is reviewed on a regular cycle for accuracy and usefulness.