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Magazine / Mind & Psychology

The Lucifer Effect: Why Good People Turn Evil

Nov 2, 2025 · Philip Zimbardo

The line between good and evil is not fixed. In the Stanford Prison Experiment, normal students became sadistic guards in days.

Magazine / Mind & Psychology

Asch Conformity: The Pressure to Belong

Oct 25, 2025 · Solomon Asch

Would you deny what your own eyes see if everyone around you disagreed? Solomon Asch's experiments reveal the terrifying power of peer pressure.

Magazine / Mind & Psychology

The Endowment Effect: Mine Is Better

Oct 18, 2025 · Thaler & Kahneman

We value things more simply because we own them. The pain of giving up a mug is greater than the pleasure of acquiring it.

Magazine / Mind & Psychology

The Invisible Gorilla: Seeing Is Not Believing

Oct 15, 2025 · Chabris & Simons

We think our eyes record everything like a camera. But we are blind to what we don't pay attention to. The shocking psychology of noticing.

Magazine / Mind & Psychology

Hyperbolic Discounting: $100 Now or $200 Later?

Oct 13, 2025 · Economics / Psychology

We are wired for instant gratification. We value the present disproportionately more than the future, leading to bad long-term decisions.

Magazine / Mind & Psychology

Availability Heuristic: What You See is All There Is

Oct 5, 2025 · Tversky & Kahneman

We estimate the probability of an event based on how easily we can recall similar examples. Plane crashes are rare but memorable, so we fear them more than cars.