Availability Heuristic: What You See is All There Is
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Tversky & KahnemanContributor
Media Distortion
The news reports on rare, dramatic events (terrorism, shark attacks). It ignores common, boring dangers (diabetes, heart disease). Because dramatic events are “available” in our memory, we vastly overestimate their likelihood. Our mental map of risk is not based on statistics; it is based on storytelling.
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Tversky & Kahneman
Editorial DeskThe OIYO editorial desk researches money, law, lifestyle, and self-understanding topics against primary sources and public statistics. Every piece carries source notes and is reviewed on a regular cycle for accuracy and usefulness.