Availability Heuristic: What You See is All There Is
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Tversky & Kahneman Contributor
Media Distortion
The news reports on rare, dramatic events (terrorism, shark attacks). It ignores common, boring dangers (diabetes, heart disease). Because dramatic events are “available” in our memory, we vastly overestimate their likelihood. Our mental map of risk is not based on statistics; it is based on storytelling.
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Tversky & Kahneman
Content Editor지식 인큐베이터이자 전문 콘텐츠 크리에이터. 경영, 경제, 법률 및 실생활에 유용한 실무/자격증 중심의 깊이 있는 정보를 연구하고 공유합니다.