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Magazine / Mind & Psychology

The Reciprocity Norm: The Debt of a Gift

Sep 13, 2025 · Robert Cialdini

If someone buys you a coke, you feel obligated to buy a raffle ticket. This deep social norm is the glue of society—and a weapon of influence.

Magazine / Mind & Psychology

Base Rate Neglect: Ignoring the Odds

Sep 8, 2025 · Tversky & Kahneman

If you hear hooves, think horses, not zebras. Converting specific information into probability requires knowing the base rate.

Magazine / Mind & Psychology

The Spotlight Effect: No One Is Watching

Sep 5, 2025 · Gilovich & Savitsky

We walk through life feeling like we are on a stage, with a spotlight following our every move. The truth is, the audience is empty.

Magazine / Mind & Psychology

Gambler's Fallacy: The Dice Have No Memory

Sep 3, 2025 · Tversky & Kahneman

If a coin flips heads 10 times in a row, is it 'due' to flip tails? No. The universe does not owe you a balance.

Magazine / Mind & Psychology

Deliberate Practice: Beyond 10,000 Hours

Aug 26, 2025 · Anders Ericsson

Experience alone does not create expertise. You need deliberate practice: specific goals, immediate feedback, and intense focus.