Mind & Psychology • January 8, 2025 • 1 min read

Foot-in-the-Door: Small Steps to Yes

C
Cialdini Contributor

Consistency

Request 1: “Can I put this small sticker in your window?” (Yes). Request 2: “Can I put this giant ugly billboard on your lawn?” (Likely Yes). Why? Because we want to be consistent with our past actions. “I am the kind of person who supports this cause.”

C

Cialdini

Content Editor

지식 인큐베이터이자 전문 콘텐츠 크리에이터. 경영, 경제, 법률 및 실생활에 유용한 실무/자격증 중심의 깊이 있는 정보를 연구하고 공유합니다.