Hick's Law: Less is More
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William Edmund HickContributor
The Jam Study
A grocery store display with 24 jams attracted many people, but only 3% bought jam. A display with 6 jams attracted fewer people, but 30% bought jam. Sales were 10x higher with fewer choices.
Analysis Paralysis
When faced with too many options, we fear making the wrong choice, so we make no choice at all. Limit your options to set yourself free.
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William Edmund Hick
Editorial DeskThe OIYO editorial desk researches money, law, lifestyle, and self-understanding topics against primary sources and public statistics. Every piece carries source notes and is reviewed on a regular cycle for accuracy and usefulness.