Hick's Law: Less is More
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William Edmund Hick Contributor
The Jam Study
A grocery store display with 24 jams attracted many people, but only 3% bought jam. A display with 6 jams attracted fewer people, but 30% bought jam. Sales were 10x higher with fewer choices.
Analysis Paralysis
When faced with too many options, we fear making the wrong choice, so we make no choice at all. Limit your options to set yourself free.
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William Edmund Hick
Content Editor지식 인큐베이터이자 전문 콘텐츠 크리에이터. 경영, 경제, 법률 및 실생활에 유용한 실무/자격증 중심의 깊이 있는 정보를 연구하고 공유합니다.