Nudge Theory: Designing Better Choices
T
Thaler & Sunstein Contributor
Choice Architecture
There is no such thing as a neutral design. Every form, every menu, every environment influences our decisions. A “Nudge” alters behavior in a predictable way without forbidding any options (Libertarian Paternalism).
Defaults
The most powerful nudge is the Default Option. Most people stick with the default because they are lazy (Status Quo Bias).
T
Thaler & Sunstein
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