The Invisible Gorilla: Seeing Is Not Believing
We think our eyes record everything like a camera. But we are blind to what we don't pay attention to. The shocking psychology of noticing.
Technical insights and deep-dives in Mind & Psychology.
We think our eyes record everything like a camera. But we are blind to what we don't pay attention to. The shocking psychology of noticing.
We are wired for instant gratification. We value the present disproportionately more than the future, leading to bad long-term decisions.
We estimate the probability of an event based on how easily we can recall similar examples. Plane crashes are rare but memorable, so we fear them more than cars.
We stay in bad jobs, bad relationships, and bad projects because we've already invested so much. But the money is gone. The time is gone. Only the future matters.
We have a deep-seated instinct to obey authority figures, even when they are wrong. Doctors, police, experts. The Milgram Experiment.
When we are uncertain, we look to others to see what is correct. If everyone is looking up, you will look up too.